The North American Limousin Foundation created the Breeder Cooperative Advertising Program to help breeders share a cohesive Limousin message across the nation, making the most of their relationships with regional marketing outlets. In the program, NALF cost-shares 25 percent of qualifying advertising expenses with groups of two to six breeders in an effort to increase the range and frequency of a consistent Limousin message.
The program’s goal is to promote Limousin genetics to commercial producers. The program has several guidelines to assure targeted, consistent messaging across the nation.
- To request funding, breeders must submit to NALF detailed marketing proposals – available as a PDF or RTF document – specifying desired ad, size, color, publication titles and dates, costs, and breeders’ contact information. NALF will review the plans in light of qualification guidelines, total impressions for the breed, numbers of breeders involved and the potential for increasing commercial Limousin sales. The communications director then will inform breeders as to how much NALF money will be available for their plans.
- The NALF communications director will work with the breeders to provide NALF-approved ad materials for the cost-sharing campaign. Breeder-coop ads will be customized, proofed and distributed to targeted publications. NALF will cost-share only on ads that use current, approved ad material and that meet the current program guidelines.
- Ads must include NALF’s Limousin and Lim‑Flex® logos, telephone number, and Web address.
- Each participating breeder can add the following to an approved ad:
- logo or farm/ranch name;
- Web or e‑mail address or telephone number; and
- brief description of sale or private-treaty offerings (15 characters and spaces maximum)
- Breeder-coop funds can be requested only for approved print advertisements promoting the Limousin breed in a manner consistent with the national advertising effort.
- All breeders on an application must be active and have paid their annual member service fees. An ineligible member disqualifies the entire group.
- Targeted publications must have advertised coverage areas that include significant portions of at least two states, devote at least 33 percent of their average editorial contents to the cattle industry, and publish at least six issues per year.
- NALF will pay 25 percent of the placement costs. The participating breeders will share equally in the remaining placement costs and all of the customization costs.
- Publications will bill NALF, which will bill the breeders’ member accounts in turn.
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